The future of retail is experience
Consumers today may be digital-first, but they expect the same personalised, interactive shopping experience as the bricks-and-mortal model. Tata Communications’ Store at Home leverages next-gen video and collaboration solutions to not just emulate the in-store experience – but elevate it.
Ensure customers connect with the right support through our Intelligent Collaboration Routing Engine
Aid decision-making and maximise conversion with co-browsing and annotation
Extend the shopping experience and leverage cross-selling opportunities with call transfers
Provide expert assistance, resolving queries quickly, with video call conferencing
Share experiences through call notes and wrap-up – with all details integrated with backend systems
Integrate flexible video API into your native applications and web-hosting environment
The transformed customer journey
Always on, any channel
With click-to-chat, SMS and email integration, you can maintain visibility over the customer journey and connect on your customers’ terms. Providing the seamless, 24/7 support to elevate their experience – and save your sales representatives’ time.
- Click-to-chat
- SMS and email integration
- WhatsApp integration
More informed interactions
Harness machine learning to track and analyse customer behaviours to create an end-to-end personalised experience. Automatically send personalised offers to customers through back-end integrations. And leverage CRM integration to add critical context and log interactions.
- CRM (Salesforce) integration (API/SDK)
- Customer behaviour analytics
- SMS push notifications
Video-enriched experiences
Canned video demos highlight product features, while intelligent routing connects customers to live video interactions with specialist support. Screensharing, co-browsing and form filling with field masking ensure more efficient interactions, with digital trust built in.
- Two-way video using WebRTC and skill-based routing
- Canned video demos
- Document sharing, co-browsing, form filling with field masking
- Multi-party call enabled
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Always on, any channel
With click-to-chat, SMS and email integration, you can maintain visibility over the customer journey and connect on your customers’ terms. Providing the seamless, 24/7 support to elevate their experience – and save your sales representatives’ time.- Click-to-chat
- SMS and email integration
- WhatsApp integration
![]()
More informed interactions
Harness machine learning to track and analyse customer behaviours to create an end-to-end personalised experience. Automatically send personalised offers to customers through back-end integrations. And leverage CRM integration to add critical context and log interactions.- CRM (Salesforce) integration (API/SDK)
- Customer behaviour analytics
- SMS push notifications
![]()
Video-enriched experiences
Canned video demos highlight product features, while intelligent routing connects customers to live video interactions with specialist support. Screensharing, co-browsing and form filling with field masking ensure more efficient interactions, with digital trust built in.- Two-way video using WebRTC and skill-based routing
- Canned video demos
- Document sharing, co-browsing, form filling with field masking
- Multi-party call enabled
The benefits of elevated experiences for retail
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Enhance retention
Retain loyal customers as you move online by maintaining the same personalised experiences.![]()
Boost business
Future-proof your business against changing consumer behaviour and potential disruption to physical retail.![]()
Delight customers
Enriched experiences with demos and on-demand support lead to superior customer journeys.![]()
Maximise conversion
By tracking and managing associate availability, your customers have fast access to expert support, tailored to their needs.
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