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Case Study

A Personalised Experience: Giving greater convenience and control to the customer

How retail giant, Croma, meets its customers

Retail giant Croma meets its customers virtually, at home or on the go using Tata Communications DIGO VX - A Customer Experience Platform, that allows Croma’s customers to connect with sales representatives in real time. Croma gained a unique competitive advantage, improved customer satisfaction, and a strengthened brand image. +70%conversion - more than 2x of other channels9/10post video call Net Promoter Score (NPS)200,000Croma customers calls in 2022 Please Note - Please download the Case Study and open it on Adobe Acrobat Reader to play the Audio and Video links.