Rethinking customer interactions to boost CX: HBR insights
An exclusive HBR report offering insights from experts on the evolving world of customer interactions, along with best practices to enhance an organisation’s customer interaction strategy.
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In a hyperconnected ecosystem, enterprises must focus on creating superior experiences for their employees, customers, partners, and users across the value chain. For customers, as expectations continue to rise, customer experience has become a crucial determinant of business success. According to the HBR Analytic Services Pulse Survey Report sponsored by Tata Communications, 94% of respondents believe it is essential for organisations to consistently deliver positive customer interactions to be successful in their industry. However, only 38% feel their organisation is very successful at doing so. Download this report and gain insights into:
- CX Landscape: Current and Future landscape of customer interactions.
- CX Expert Perspectives: Benefit from the viewpoints of academicians and experts in the evolving world of customer interactions and CX.
- CX Strategy: Best practices to build or enhance your customer interaction strategy for today and the future.