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Communication Platform as a Service (CPaaS)

SMS marketing trends and strategies for business success in 2024

Published Date

Discover how modern technologies are transforming SMS marketing. Learn about strategies for personalisation, compliance, sustainability, and metrics-driven optimisation.

Key points include:

  • AI-powered SMS: Create hyper-targeted messages, optimise for engagement, and segment with ease.
  • Texting with 10DLC: Enhance credibility and trustworthiness with local numbers.
  • Engaging Gen Z: Use emojis, casual tone, and authenticity to connect.
  • Geo-targeted SMS: Tailor campaigns to specific regions for increased impact.
  • Interactive messaging: Prompt users to take immediate action.
  • Streamlining through integration: Automate workflows and enhance customer interactions.