How CX defines brand success for enterprises
Learn how customer experience has emerged as the defining competitive differentiator in today's digital landscape and how businesses can build meaningful connections in a post-pandemic world.
Key takeaway
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Context
COVID-19 has changed consumer interactions, with 34% of Europeans feeling less connected and 50% finding lockdowns challenging.
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Findings
Consumers now prioritise empathy in service over speed, while digital interactions have largely replaced in-person experiences across all sectors.
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Our solution
Tata Communications cloud contact centre and digital collaboration tools enable businesses to deliver seamless omnichannel experiences.
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Impact
Companies implementing connected experiences gain loyalty, with 67% believing a company is only as good as its service.
