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Customer Interaction Suite

Red Cross & Tata Communications Kaleyra

During the COVID-19 pandemic, Tata Communications Kaleyra rapidly implemented a toll-free SMS system for the Italian Red Cross, enabling efficient communication for essential services.

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The Italian Red Cross faced an overwhelming surge in calls to their contact centre during the COVID-19 pandemic. Tata Communications Kaleyra rapidly implemented a toll-free SMS system to alleviate the pressure:

  • Callers could request medicines, information, and grocery deliveries via text.
  • The messaging system prioritised emergency responses and eased the burden on the Red Cross's strained resources.
  • Tata Communications Kaleyra's cloud communication solutions enhanced the efficiency of the Red Cross's operations during the critical time.