SMS marketing trends and strategies for business success in 2024
Discover how modern technologies are transforming SMS marketing. Learn about strategies for personalisation, compliance, sustainability, and metrics-driven optimisation.
Key points include:
- AI-powered SMS: Create hyper-targeted messages, optimise for engagement, and segment with ease.
- Texting with 10DLC: Enhance credibility and trustworthiness with local numbers.
- Engaging Gen Z: Use emojis, casual tone, and authenticity to connect.
- Geo-targeted SMS: Tailor campaigns to specific regions for increased impact.
- Interactive messaging: Prompt users to take immediate action.
- Streamlining through integration: Automate workflows and enhance customer interactions.