Media & Entertainment Services

Tata Communications has been named a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment (doc #US51752224e, July 2024).

We believe this recognition is a testament to Tata Communications Media's well-known leadership in digital offerings such as our Media Cloud and Edge, Media Hub, Cloud Production and Playout.

“Tata Communications as a global supplier to the media industry can provide all the necessary products and services required to address the broad portfolio of applications offered as SaaS and managed services”, stated Alex Holtz, Research Director, Worldwide Media & Entertainment Digital Strategies for IDC. “Tata Communications offers an end-to-end managed service for video contribution, production, distribution, and monetisation that is designed to meet the needs of broadcasters, content owners, and sports rights holders in today's rapidly evolving media landscape. In addition, Tata Communications acquisition of 100% equity of The Switch ushered in a new world of end-to-end video production and transmission of high-quality, high-speed, and more immersive live video experiences for viewers and fans from event venues and racetracks to screens across varied equipment such as television, CTV, desktop, and mobile devices that together, can now provide services combining live production capabilities and global edge platform dedicated for media and entertainment industry along with end-to-end managed services worldwide.”

“We are honored to be recognised as a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment for the first time. The prestigious acknowledgment underscores our unwavering dedication to innovation and excellence, while affirming Tata Communications leadership in high-quality, cutting-edge and scalable digital solutions that meet the evolving needs of the media and entertainment industry. By leveraging our global digital fabric, we are firmly committed to our goal to #EmpowerTomorrow for our customers and support the industry's future vision.” said Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications.

• The report notes, "[Tata Communications] has developed and deployed a dedicated media cloud to run bandwidth and compute-intensive media applications for processing live media content."

• Talking about our overall media portfolio, it also mentions that "Tata Communications offers an end-to-end managed service for video contribution and distribution that is designed to meet the needs of broadcasters, content owners, and sports rights holders in today's rapidly evolving media landscape.” The report also notes, “Tata Communications is in a unique position within M&E, owning a super-dense network architecture that runs on a global IP-based backbone that covers 99.7% of the global GDP, with over 700,000 km of subsea and terrestrial fiber cable, connecting 350+ media hotspots across six continents.”  

The report noted our following strengths, “On top of this, Tata Communications offers an end-to-end managed service for video contribution and distribution that is designed to meet the needs of broadcasters, content owners, and sports rights holders; plus, the company has a dedicated media cloud to run bandwidth and compute-intensive media applications for processing live media content. The media cloud sits directly on its video network, facilitating simple and large-scale access to live video content, making this platform ideally suited for transcoding, cloud production, and cloud playout/Master Control workflows all under a single billing cost structure.” 

The report also noted, “Last year, around this time frame, Tata Communications acquired 100% equity of The Switch. This tandem ushered in a new world of end-to-end video production and transmission of high-quality, highspeed, and more immersive live video experiences for viewers and fans from event venues and racetracks to screens across varied equipment such as television, CTV, desktop, and mobile devices.” 

About IDC MarketScape: 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.