European Tour #InnovationHub with Tata Communications | alugha Proof of Concept

European Tour’s Innovation Hub with Tata Communications came to fruition as alugha - the winners chosen earlier this year - demonstrated their proof of concept at the season-ending 2020 DP World Tour Championship, Dubai. Their winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse golf audiences. This is undertaken remotely and uses AI processing to create efficiency in media production. The winning solution from alugha has tremendous potential to bring audiences closer to the Tour and enhance the offering to their increasingly digitally savvy audiences.