Future-proofing the Media and Entertainment Industry

Tata Communications customers and sports expert Jon Ridgeon, CEO, World Athletics and Eric Ernst, Head of Technology, Formula E, join Dhaval Ponda, Global Head – Media and Entertainment Services, Tata Communications in conversation around a buoyant but constantly challenging sector. Despite harsh crisis conditions, demand for live sports has never been higher. But how do you manage the sheer complexity of broadcasting them as business and operational models evolve?