Audience engagement redefined | NAB Show 2018 | Tata Communications

Subscribe to our channel to get the latest updates: https://www.youtube.com/user/tatacomms The advent of high-speed streaming on mobile devices and their on-demand supply has changed how fans view sports and live sporting events. They engage with the event to a much higher degree, media covering it is shared, and the whole event is turned into a collective experience for all fans. This is a huge opportunity for respective rights owners. Dhaval Ponda, Global Head of Sales & Business Development Media & Entertainment, discusses how Tata Communications curates this deep engagement through new-age technologies and our global infrastructure at the NAB Show 2018. Tata Communications has worked with leading sporting events such as MotoGP, Formula 1, European Tour, etc. The 2018 NAB Show New York displayed some of its capabilities as an industry leader in the digital space. To know more about our services, please visit: https://www.tatacommunications.com/sports/powering-f1/