Rethinking Customer Interactions to Boost CX – An Exclusive Pulse Survey by HBR Analytic Services

Discover startling insights from a new customer experience (CX) and customer interactions survey conducted by Harvard Business Review Analytic Services in association with Tata Communications. The survey reveals that while 94% of respondents believe consistently delivering positive customer interactions is crucial for business success, only 38% feel their organizations are very effective at doing so. These findings are based on a December 2023 global pulse survey of 264 members of the Harvard Business Review audience, who shared their perspectives on managing customer interactions and future plans to enhance customer experiences. The report also includes in-depth interviews with academicians and industry experts, offering a deep dive into the evolving landscape of customer interactions. To download the report, please click here - https://www.tatacommunications.com/harvard-business-review-analytic-services/