Tata Communications 2018 F1 Innovation Prize Ceremony

Together with F1, Mercedes-AMG Petronas Motorsport and Lewis Hamilton, we asked the fans to take the customisation of the F1 viewing experience to the next level. James Gough’s 2018 #tatacommsf1prize Virtual Smart Assistant idea is a true demonstration of fan engagement and it will be incubated and prototyped at the F1 media & technology centre. https://tataco.ms/f1prize