Tata Communications DIGO VX Transforms Customer Engagement for Croma in the New Retail Era

In the face of the Covid-19 pandemic's impact on retail, Croma innovated to meet the digital and convenience demands of customers from the comfort of their homes. Partnering with Tata Communications, Croma introduced the DIGO VX video shopping solution, seamlessly integrating with business applications and websites. This personalised e-retail solution enhanced CX, replicating the in-store feel online. The results? A remarkable 70% conversion rate, a 9/10 post-video call NPS, and over 200,000 customer calls in 2022! This collaboration not only strengthened Croma's brand image and customer satisfaction but also established Tata Communications as the Partner Of Choice in revitalising shopping experiences for today's transformed customers. Link to full case study: https://www.tatacommunications.com/resource/products-solutions/unified-communications/a-personalized-experience-giving-greater-convenience-and-control-to-the-customer/ Tata Communications DIGO VX: https://tatacommunicationsdigo.io/solutions/video-experience/?utm_source=Organic_Social&utm_medium=LinkedIn&utm_campaign=DIGO_VX_2