Towards Humanised Storytelling - A Social Media Approach by Tata Communications

This is a video summary of Tata Communications' #PeopleOfTataComm campaign that ran across FY22 and has become a permanent part of our social media efforts going forward as well. #PeopleOfTataComm was a seed of an idea that took root at a time when social media audiences were looking for uplifting, authentic and human narratives. This gave us the opportunity to champion our people and give our loyal audiences a behind-the-scenes view of the amazing people that bring everything together for us as a company and as a business.