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Future of Business Communication with Webex Go by Tata Communications

December 10, 2024

Rahul Sawardekar   

Director at Tata Communications, UK

The shift towards hybrid work has fundamentally changed how businesses operate. Various industry reports have found that majority enterprise employees no longer rely on desk phones, with many leveraging IT-provided UC apps for external outbound calls.

However, despite the availability of these apps, a very small set of workers use them for outbound dialing, preferring the native dialers on their mobile phones. This preference highlights a critical gap in the market – the need for a solution that integrates seamlessly with the devices employees already use and trust.

Customer Pain Points: The Enterprise Mobile Dilemma

The rise of BYOD (Bring Your Own Device) policies has further complicated the enterprise communication landscape. A Mordor Intelligence report estimates the BYOD Market size at USD 114.09 billion in 2024 and expects it to grow at 15.89% CAGR, reaching USD 238.49 billion by 2029. While BYOD policies equip employees with operational flexibility, the lack of security, privacy, and compliance in calls made on personal phone numbers can restrain the BYOD market. Employees are accustomed to using their native dialers and are reluctant to switch to unfamiliar apps for business communication. This reluctance poses significant challenges for enterprises, including:

  • Security and Compliance: Business calls made on personal numbers are not secure, private, or compliant.
  • User Experience: Employees prefer the convenience and familiarity of their native dialers.
  • Integration: There is a strong demand for mobile phones to be fully integrated into corporate communication platforms.

How Webex Go Addresses These Challenges

Webex Go is an industry-first business calling solution that adds a Webex Calling phone number as a second line on a user’s personal mobile phone. This innovative approach combines the best of both worlds – the convenience and reliability of a native calling application with the privacy, security, and compliance of a mobile collaboration app.

Key Features and Benefits:

    1. Seamless Integration: Webex Go integrates with the native dialer on iPhones and Android devices, providing a consistent calling experience without the need to download additional apps.
    2. Enhanced Security and Compliance: Business calls made using Webex Go are secure, compliant, and private. The solution ensures that personal identities and privacy are never compromised.
    3. Centralised Administration: Webex Go devices are managed centrally through the Webex Control Hub, allowing administrators to apply call control, security, and compliance policies effectively.
    4. High-Quality Calls: Users can make and receive high-quality business calls using the cellular network, ensuring reliability and clarity.
    5. Dual Identity Management: Webex Go allows employees to manage personal and business calls on the same device, with separate voicemails and call histories for each line.

Empowering the Hybrid Workforce

Tata Communications, in collaboration with Cisco, is thrilled to introduce Webex Go within in its GlobalRapide for Webex Calling portfolio.

“By enabling business calls on personal mobile phones, Tata Communications and Cisco are helping businesses overcome the challenges of the modern workplace and drive productivity and collaboration in various geographical regions. Tata Communications GlobalRapide’s integration ability, extensive global reach and security/compliance-focus ensures that customers derive all the benefits of fixed-mobile convergence technology.”

In conclusion, Webex Go by Tata Communications GlobalRapide is not just a communication tool; it’s a strategic enabler for businesses looking to thrive in the hybrid work era. With its seamless integration, enhanced security, and user-centric design, the solution is set to redefine enterprise communication and empower employees to stay connected, productive, and secure – no matter where they are.

Click here to Know more about Tata Communications GlobalRapide for Webex.

If you’re an existing Tata Communications customer, upgrading your numbers to enable Native Dialer integration in the US, UK, and France is simpler than you might expect. Please contact your Account Manager for assistance or send an email to globalrapide@tatacommunications.com.