John Strand is a true mobile industry veteran. John has over 20 years of experience in advising major telecoms players around the world. Over his career he’s spotted many of the newest trends like premium SMS, MVNOs, web based distribution, new types of value added services and mobile broadband long before others. John focuses on helping his clients fully understand and profit from such trends. Being honest and giving his candid opinion on current issues in the telecom industry has become John's trademark.