After graduating from university with a degree in Computer Engineering, Marco EinÖder worked in Germany and Spain as an IT consultant in various sectors including IT, telecommunications, government, engineering or financial. He later completed a Masters in Business Administration. Leire Apraiz also graduated from university with a degree in Computer Engineering., She worked for 7 years as an IT consultant after which she moved to the retail sector where she works in marketing. Her interest in innovation pushed her to win some technological and marketing innovation prizes.