About Michael Cole

Michael is the CTO for the PGA European Tour, with responsibility extending across digital, scoring, infrastructure and data management, including Official World Golf Rankings. Formerly, Michael was CEO and co-founder for TrueGold Communications, a sports marketing agency specialising in technology-based global sports sponsorship with a particular expertise in the Olympic Games. Prior to this, he was the London 2012 Marketing and Communications Director for BT Global Services, responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide. Michael is an executive board member of the Global Sports Advisory Council of the UK Government’s Department for International Trade, and a business adviser to StreetGames, a UK-based sports charity.