About Smita Dave

Smita Dave is responsible for shaping and driving key value propositions, messaging, and marketing strategy for the Business Collaboration and Network Services portfolios. With over two decades of experience in marketing, storytelling, and curating experiences that delight customers through a 360-degree marketing mix, Smita works closely with sales and product management to bring new product, solution, and digital transformation storylines to the fore enabling customer collaboration and engagement.

Smita brings rich expertise from her earlier roles at Ixia, Cisco, Symantec and Hughes Software Systems in Enterprise marketing, Product/solutions marketing, Industry/vertical marketing, and Integrated marketing communications. She has also authored several articles, bylines, book reviews and blogs in various magazines, industry portals and social platforms.