As rights-holders and broadcasters witness a massive growth in niche media events becoming broadcast-worthy, there is an increasing demand for access to IP-connectivity at different global locations with short-term requirements. Enterprises need to work with different providers at each event, requiring a large-scale manual effort and lack of consistency in service quality across geographies. Tata Communications Live OU services solve these problems by delivering a bouquet of last-mile connectivity and dedicated professional services at each event around the globe.