Plans to rollout 15,000 new white label ATMs over next three years, will drive ATM penetration and accessibility for masses across urban, semi-urban and rural markets of India
Mumbai, June 27, 2013
Mumbai – June 27th 2013 – Tata Communications Payment Solutions Limited (TCPSL), a wholly-owned subsidiary of Tata Communications Limited unveils Indicash – India’s first-ever network of white label automated teller machines (ATMs). In line with the Reserve Bank of India’s (RBI) vision to accelerate growth and increase ATM penetration across the country, the first Indicash ATM was inaugurated today at Chandrapada, a rural village in Thane district, Maharashtra.
This launch was led by a senior Reserve Bank of India (RBI) official, Vinod Kumar, Managing Director and CEO, Tata Communications, and Sanjeev Patel, CEO, Tata Communications Payment Solutions Limited.
Indicash (‘India’ and ‘cash’), marks a milestone for the country and ushers in a new era of ATM accessibility for the masses across cities, towns and villages. Backed by the $100.09 billion Tata brand, India’s first network of white label ATMs is aimed at empowering millions of Indians with the convenience to access their own money with ease.
Commenting on the launch, Srinivasa Addepalli, Chief Strategy Officer, Tata Communications, says, “Since 1868, the Tata group has always played a pioneering role in identifying and supporting emerging and innovative business opportunities in India to create value for its people. The launch of Indicash continues to drive this promise home. On the world’s global stage, India is by comparison an underpenetrated ATM market with just 98 ATMs per million of population (compared to 1,390 in the US, 530 in the UK, and 211 in China). TCPSL is pleased to be playing such a significant and pioneering role in deploying white label ATMs across the country. The roll out is backed by Tata Communications’ highly resilient and reliable infrastructure as well as managed services expertise.”
Sanjeev Patel, CEO, Tata Communications Payment Solutions Limited says, “We are honoured to be selected by RBI to pioneer India’s first white label ATM network. This is an endorsement of our leadership, credibility and track record in deploying and managing a contracted 27,000 ATMs for banks in India as of date. Our goal is to have rolled out 50,000 ATMs by 2016. With Indicash, we will be going into far reach geographies using our experience and expertise in navigating and optimising technologies for challenging Indian conditions. We are focused on honouring the Indicash brand value ‘Dost Har Mod Par,’- ‘A friend in need’, by being conveniently located and offering a safe and user-friendly banking experience.”
Indicash was designed using consumer research that TCPSL conducted across India which identified the main concerns surrounding the use of ATMs. The research showed ATM cards being swallowed, charged, short dispensation of cash, intimidating environments, difficult user interfaces and privacy / security as the top-of-mind concerns when using ATMs in India – especially in Tier 3 to 6 locations. The new Indicash ATMs have been designed to eliminate these fears and concerns. Indicash machines are Dip machines that cannot swallow cards; the interface has been designed to be intuitive and simple with multi-lingual messaging to provide ease and convenience of transactions for users across urban and rural markets. Features that address security concerns are privacy screen filters, key pad shields and electronic surveillance, to enable safe and secure transactions.
Like most other bank ATMs, Indicash offers a host of cash and non-cash services such as cash withdrawals, balance enquiries, mini-statements and PIN change. It accepts all domestic debit cards with the first five transactions per month being free, in line with RBI regulations for use of “Other Bank” ATMs.
TCPSL will be deploying 15,000 Indicash ATMs in a record time of three years. 67 per cent of these will be deployed in semi-urban and rural areas and 33 per cent will be installed in metro and urban markets. Phase two of the roll out will be to offer value added and utility services to customers using Indicash ATMs and to introduce offers and third party promotions. TCPSL will be engaging with national and regional banks to support its rollout plans, based on their strengths in providing cash in particular areas.
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This morning, TCPSL launches ‘Indicash’- India’s first white label ATM network at Chandrapada. In this picture: The first transaction taking place.
From (L to R): A senior Reserve Bank of India official, Vinod Kumar, MD & CEO, Tata Communications, Denath Patil, Chandrapada Villager making the first transaction, Sanjeev Patel, CEO, Tata Communications Payment Solutions Ltd., Manik Gawry, Sarpanch – Chandrapada
Indicash launches to national media in Mumbai today, marking India’s first white label ATM network.
From (L to R):- Srinivasa Addepalli, Chief Strategy Officer, Tata Communications and Sanjeev Patel, CEO, Tata Communications Payment Solutions Limited withdrawing money from the newly launched ‘Indicash’ ATM
Ends…
FOR IMMEDIATE RELEASE |
PRESS RELEASE |
|---|---|
| Natalie Chak Tata Communications +44 (0)7833 043 779 natalie.chak@tatacommunications.com |
Neil Thomas Hill & Knowlton Strategies +44 207 413 3454 neil.thomas@hkstrategies.com |
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