Red Cross & Tata Communications Kaleyra

The Italian Red Cross faced an overwhelming surge in calls to their contact centre during the COVID-19 pandemic. Tata Communications Kaleyra rapidly implemented a toll-free SMS system to alleviate the pressure: Callers could request medicines, information, and grocery deliveries via text. The messaging system prioritised emergency responses and eased the burden on the Red Cross's strained resources. Tata Communications Kaleyra's cloud communication solutions enhanced the efficiency of the Red Cross's operations during the critical time.