Unlock New Avenues of Revenue Generation in Connected Vehicle Services

As consumers become more accustomed to in-vehicle connectivity, there is a massive opportunity for automotive manufacturers to monetize by providing unique consumer experiences, software upgrades, subscription services, advertising, and usage-based insurance, to name just a few. However, customers often fail to realize its true potential and hence stick to these services only during the ‘free trial period which historically has been short such as one, two, or three months combined with data capping, limiting their experience. Let’s see how automakers can increase the uptake of connected car subscription with the help of Tata Communications MOVE™ Renewal Assure.