A Personalised Experience: Giving greater convenience and control to the customer

Retail giant Croma meets its customers virtually, at home or on the go using Tata Communications DIGO VX - A Customer Experience Platform, that allows Croma’s customers to connect with sales representatives in real time. Croma gained a unique competitive advantage, improved customer satisfaction, and a strengthened brand image. +70% conversion - more than 2x of other channels9/10 post video call Net Promoter Score (NPS)200,000 Croma customers calls in 2022 Please Note - Please download the Case Study and open it on Adobe Acrobat Reader to play the Audio and Video links.