The future of retail is experience
The transformed customer journey
![](https://gamma.tatacommunications.com/assets/wp-content/uploads/2021/04/Retail_Always_On-scaled.jpg)
Always on, any channel
- Click-to-chat
- SMS and email integration
- WhatsApp integration
![](https://gamma.tatacommunications.com/assets/wp-content/uploads/2020/11/Vertical-Solution-for-Retail-1000x479-1.jpg)
More informed interactions
- CRM (Salesforce) integration (API/SDK)
- Customer behaviour analytics
- SMS push notifications
![](https://gamma.tatacommunications.com/assets/wp-content/uploads/2020/11/Vertical-Solution-for-Retail_Croma-1000x479-1.jpg)
Video-enriched experiences
- Two-way video using WebRTC and skill-based routing
- Canned video demos
- Document sharing, co-browsing, form filling with field masking
- Multi-party call enabled